Sample Campaign: “Wings of the Caribbean”

Display Advertising Campaign — CaribAir x KultureShock.com

Campaign Overview

Advertiser: CaribAir Regional Airlines
Campaign Type: Display Advertising — Image & Video
Goal: Drive brand awareness and increase flight bookings across regional routes by connecting with KultureShock’s culturally engaged Caribbean audience.
Duration: 6 Weeks
Total Advertiser Spend: USD $2,000

Campaign Objective

CaribAir aimed to promote new low-fare routes between Barbados, Trinidad, and Saint Lucia by running multi-format ads across KultureShock’s website — targeting both regional travelers and diaspora audiences seeking cultural reconnection.

The campaign focused on visibility, brand recall, and engagement, leveraging KultureShock’s built-in creative and cultural community traffic to increase brand resonance and ticket conversions.

Ad Placements & Display Conditions

Ad Types Used

1. Image Ads – Promotional visuals featuring island destinations, ticket prices, and CaribAir’s tagline “Connecting the Caribbean”.
2. Video Ads – 15-second motion spot highlighting CaribAir’s inter-island service.
3. Text Ad – Dynamic footer banner with booking links.

Targeting Conditions

Dynamic Linking

Each ad included multiple dynamic buttons and embedded links, allowing CaribAir to:

• Direct users to specific route offers.
• Promote their loyalty program.
• Link to a booking form or external landing page.

Performance Overview

Campaign Summary

The “Wings of the Caribbean” campaign demonstrated the effectiveness of multi-placement display advertising on KultureShock.com.
By combining visual storytelling with cultural targeting, CaribAir achieved both strong regional exposure and high engagement, while maintaining cultural relevance and trust with its audience.

Total Campaign Value: $2,000
Platform Retained for Management, Reporting & Hosting: 20% ($400)

Full Disclosure

This campaign was part of KultureShock’s Advertiser Pilot Series — highlighting how regional and diaspora-focused brands can use cultural web traffic to strengthen awareness and conversions.

Advertiser Takeaway

CaribAir’s display campaign proved that contextual cultural placement outperforms generic web ads — combining artistry, cultural pride, and regional traffic for measurable marketing impact.

Sponsored Advertising & Partnership Options

How Sponsored Articles Work (simple flow)

1. Brand brief → 2. Matching writer/creator + editorial plan → 3. Draft & approval → 4. Publish + native placement → 5. Social push + newsletter inclusion → 6. Performance report and audience insights.

Sponsored Content (native articles & features)

• Long-form sponsored articles written with professional regional writers.
• Native placement inside editorial sections (music, carnival, lifestyle, fashion).
• Option to include product links, embedded audio, video, and CTA buttons.
• Benefits: Longer shelf-life, SEO value, deeper storytelling, higher engagement.
• Creator revenue share: When sponsored content promotes creators, participating bloggers and creators receive a commission — aligning incentives and improving authenticity.

Branded Series & Content Partnerships

• Multi-article or episodic series co-created with your brand and our editorial/creator partners.
• Perfect for thought leadership, product launches, campaign storytelling.

Display & Programmatic Inventory

• Standard banner placements, interstitials, and homepage takeovers.
• Targeting by geography (island-specific or diaspora markets), interest, and content category.

Newsletter Sponsorships

• Weekly or event-driven newsletter placements to highly engaged subscribers.
• Includes headline placement, feature banners, or sponsored editorial slots.

Event & Carnival Sponsorship

• Dedicated marketing packages for festivals, roadshows and carnival participation — including on-site promotion and digital amplification.

Social Amplification & Influencer Collaborations

• Paid social promotion of sponsored content and creator posts.
• Direct partnership introductions to bloggers, DJs, and promoters on the KultureShock network.

Sample Campaign: “Rhythms of Freedom Festival 2025”

Sponsored Cultural Campaign — FreedomFest x KultureShock Creators

Campaign Overview

Festival: Rhythms of Freedom Carnival & Music Festival 2025
Location: St. Lucia
Campaign Type: Multi-Creator Cultural Collaboration
Goal: Drive regional attendance and ticket sales while spotlighting cultural artistry, music, and fashion leading up to the festival.
Duration: 8 Weeks
Total Advertiser Spend: USD $3,000

Creators Involved:

• Blogger – Music & Events
• Photographer – Carnival Portraits
• Videographer – Festival Highlights
• Fashion Influencer – Mas & Design Feature

Creative Concept

Theme: “Rhythms of Freedom — Our Culture, Our Sound, Our Spirit”
The campaign celebrated Carnival as a creative movement, not just an event — capturing its artistry, craftsmanship, and identity through visual storytelling and interviews with designers, DJs, and masqueraders.

Each content piece led to the festival’s ticketing page and cultural partner listings, emphasizing both entertainment and cultural preservation.

Deliverables

Additional Promotion:

• Social teasers across all creator channels.
• Countdown posts during the final week.
• Branded festival ad placements in KultureShock sidebar and footer.
• Inclusion in “Carnival Connect” newsletter.

Compensation & Payments

Total Campaign Value: $3,000

Campaign Results

Engagement Highlights (8 Weeks):

• Tickets Sold: +18% vs. prior year
• Campaign Reach: 60,000+
• Engagement Rate: 7.4%
• Video Completion Rate: 82%
• Newsletter CTR: 6.1%

Result: The campaign successfully boosted early ticket sales, increased designer registrations, and strengthened FreedomFest’s digital footprint across the region.

Disclosure

This campaign was produced in partnership with Rhythms of Freedom Festival — celebrating Caribbean creativity and unity through culture.

Creative & Technical Specs (quick reference)

• Sponsored article images: 1200 × 628 px (recommended), high-res JPG/PNG, max 2MB*

• Popup – 800 x 500 px, high-res, max 3MB

• Hero Banner – Full: 1408 × 296 px, high-res, max 3MB
• Hero Banner – Small: 1050 × 150 px, high-res, max 3MB
• Medium Banner: 600 × 337 px, high-res, max 3MB
• Square/Tile: 250 × 250 px
• Video: MP4, H.264, max 90 seconds for social; 1–5 minutes allowed for long-form editorial embeds**
• Copy guidance (Sponsored Articles): headlines 6–10 words; deck/subhead 20–40 words; article length 600–1,800 words, depending on the brief.
  (Our ads team will provide final specs and assistance with creative production)

FAQ — Quick Answers

Q: Can we co-produce content with KultureShock’s writers?
A: Absolutely. We welcome co-produced pieces and will match you with writers and creators who fit your brief.

Q: Do bloggers and creators get paid?
A: Yes — creators who participate in sponsored features receive commissions where applicable. We structure partnerships to reward creators fairly.

Q: How long does a sponsored article stay live?
A: Sponsored content remains live and discoverable — we’ll also promote it via newsletter and social to extend reach and longevity.

Q: Is analytics included?
A: Yes. Every campaign includes a performance report with impressions, clicks, engagement, and recommendations.

Things to Consider When Planning Your Campaign

1. Who is your audience? Identify which sections or categories best align with your message.
2. What is your campaign goal? Is it brand awareness, product sales, or cultural engagement?
3. How much visibility do you need? Choose the best mix of placement and ad types for your goals.
4. Campaign Duration: Short-term bursts or long-term visibility for sustained engagement?
5. Multiple Designs: Consider using varied ad types and placements for greater reach and efficiency.

Our ad specialists can guide you through the best combinations for maximum impact and measurable results.